LATOYA'S BOOKS
Practical guides for every stage of your business, from your first day to a growing team.
Running a business shouldn't mean carrying all of it yourself. These books give small business owners clear, practical ways to build a business that's profitable, organized, and able to run without depending on you for everything. Each one is written in plain language, with worked examples and steps you can put into practice straight away.
Profit Leaks
How to Find Them and Fix Them
For owners at any stage who want to keep more of what they earn.
For owners at any stage who want to keep more of what they earn.
Most businesses lose money in places their owners never see: prices that don't cover the true cost of the work, cash that arrives late, customers who cost more than they bring in, and time spent on tasks that don't pay. Profit Leaks shows you where to look, how to measure what each leak is costing you, and how to fix it.
Inside, you'll learn how to:
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Spot the most common places small businesses lose money
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Estimate what each leak is costing you
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Fix leaks in pricing, cash, customers, staff, and time
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Decide which fixes to make first, for the biggest difference
The Operations Blueprint for New Businesses
Build Your Business Right From the Very First Day
For owners in their first 3 years, or preparing to start.
The decisions you make in your first year will shape your business for years. This book helps you make them deliberately, so the habits you form now are ones worth keeping.
Inside, you'll learn how to:
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Decide what you want your business to give you, and design it around that
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Shape an offer clients understand and value, and price it with confidence
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Set up the basics and money habits that protect you from day 1
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Find and win your first clients, and deliver your first projects well
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Get paid on time, organize your week, and write down how you work
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Know your numbers, get help at the right time, and plan your second year
The Operations Blueprint for Service Businesses
How to Run a Business Without Doing It All Yourself
For growing service firms with roughly 5 to 50 people.
Your business is growing, so why does everything still depend on you? This book shows owners of consulting firms, agencies, studios, clinics, and professional practices how to build the simple systems that let a business run without them in the middle of everything.
Inside, you'll learn how to:
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Understand why growing firms come to depend on their owner, and what it costs
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Build 10 essential systems for money, people, the working week, clients, and the year ahead
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Price for profit, win proposals, and spot cash problems weeks before they arrive
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Hire well, help new people succeed quickly, and get knowledge out of people's heads
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Hand off work with confidence, and grow without breaking what you've built
